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How do comparison rows and units work in the Comparison Table widget?

Learn how feature rows, units, and per-item values connect so every column stays aligned and easy to read.

Written by Karan Bhakuni

How do comparison rows and units work in the Comparison Table widget?

The widget builds a matrix: Comparison Features are the rows, and Items to Compare are the columns. Each cell is the value you enter for that item and that row.

Rows: Comparison Features

  1. Go to ContentComparison Features.

  2. Click Add to create a row.

  3. For each row set:

    • Feature Label — what the row describes (for example “Cost”, “Support”, “API access”).

    • Unit (optional) — short suffix shown with the label in the editor (for example $, users, GB). Use it to remind yourself what kind of value belongs in that row.

You can remove rows you do not need; removing a row removes that input from every item’s Values section.

Columns: Items to Compare

Each item is one thing you are comparing (for example Pro, Enterprise). Open an item and fill Values for each feature row.

[Screenshot: arrow to Items to Compare expanded with Values matching your feature list]

Keeping the table trustworthy

  • Use one meaning per row—do not mix “price” and “seat count” in the same row.

  • Align wording across plans for yes/no style answers (for example “Yes”, “Included”, “Email only”).

  • If you use Monthly / Yearly pricing, enter values under both tabs when they differ.

Why units matter

Units help your team enter the right kind of value and keep labels consistent in the editor. They do not replace clear feature names—write labels visitors understand, not internal codes.


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