Poper offers a powerful analytics dashboard that provides insights into the performance of your individual campaigns. This feature allows you to track key metrics, identify top-performing campaigns, and make data-driven decisions to optimize your marketing efforts.
Accessing Campaign Analytics:
Log in to Your Poper Dashboard:
Access your Poper account and navigate to the main dashboard.
Open the "Analytics" Tab:
On the left-hand side of your dashboard, you'll find an "Analytics" tab. Click on it to open the analytics section.
Select Campaigns:
In the top left corner of the analytics dashboard, you'll see a dropdown menu labeled "All Campaigns." Click on this dropdown to select the specific campaign(s) you want to analyze. You can choose multiple campaigns to view combined analytics or focus on a single campaign for detailed insights.
Accessing Campaign Analytics From Campaigns Page:
Apart from the combined analytics view, you can also access individual campaign analytics directly from the "Campaigns" tab. Simply locate the desired campaign, click on the three-dot menu, and select "Analytics." This will provide you with detailed performance metrics for that specific campaign.
Analyzing Campaign Performance:
Once you've selected a campaign, the analytics dashboard will display various metrics, including:
Total Views: The total number of times the popup or widget has been displayed.
Clicks: The number of times users have clicked on the popup or widget.
Conversions: The number of conversions tracked for the campaign.
Conversion Rate: The percentage of views that resulted in conversions.
The campaign analytics feature allows you to track the performance of your campaigns over time. This historical data can be used to identify trends, seasonality, and the impact of different strategies.
By leveraging the campaign analytics feature in Poper, you can gain valuable insights into the effectiveness of your marketing efforts and make informed decisions to optimize your campaigns.