For example, you can show Popup Two only after the visitor converted on Popup One. You can also hide Popup Two if the visitor already closed Popup One.
This is useful when you want to create connected popup flows.
What This Feature Does
Campaign Interaction checks whether a visitor has already interacted with another campaign.
Currently, you can target visitors based on two actions:
Conversion — The visitor completed the goal of a campaign, such as submitting a form, claiming an offer, or triggering a conversion action.
Closed — The visitor closed or dismissed a campaign.
You can then decide whether the current popup should be shown or hidden for that visitor.
Example Scenario
Imagine you have two popups:
Popup One — A newsletter signup popup
Popup Two — A special discount popup
You can set Popup Two to show only when the visitor has converted on Popup One.
That means:
Visitor sees Popup One.
Visitor submits the form.
Poper records a conversion for Popup One.
Popup Two becomes eligible to show to that visitor.
When Should You Use Campaign Interaction?
Use this feature when one popup should depend on another popup.
Good examples:
Show a thank-you offer after a visitor converts on a lead form.
Show a second-step discount after someone claims the first offer.
Hide a popup if the visitor already closed a similar campaign.
Show a follow-up popup only to users who interacted with a previous campaign.
Avoid showing repeated messages to visitors who already rejected an offer.
Important Difference: Audience Rule vs Trigger
Campaign Interaction is an Audience condition, not a trigger.
That means it decides who is allowed to see the popup.
The popup still needs a trigger, such as:
After Page Load
On Scroll
Exit Intent
After JavaScript Event
Example
If Popup Two has:
Campaign Interaction set to:
Show after Popup One conversion
Trigger set to:
After Page Load
Then Popup Two will show after page load only for visitors who already converted on Popup One.
How to Set It Up
Step 1: Create Popup One
Create your first popup. This is the campaign the visitor will interact with first.
Example:
Popup One — Newsletter Signup
Make sure Popup One has a clear conversion action, such as:
form submission
button click
conversion action
Step 2: Create Popup Two
Create your second popup. This popup will depend on Popup One.
Example:
Popup Two — Special Discount Offer
Step 3: Open Display Conditions for Popup Two
Open Popup Two in the editor.
Go to:
Display Conditions > Audience
Step 4: Select Campaign Interaction
Inside Audience, choose:
Campaign Interaction
This opens the settings where you can choose:
show or hide
interaction type
target campaign
Step 5: Choose Show or Hide
You will see two options:
Show Hide
Choose Show if Popup Two should appear only after the selected interaction happens.
Choose Hide if Popup Two should not appear after the selected interaction happens.
Example:
Show
Step 6: Choose the Interaction Type
Next, choose the visitor action:
Conversion Closed
Choose Conversion if the visitor must complete Popup One.
Choose Closed if the visitor must close Popup One.
Example:
Conversion
Step 7: Select Popup One
Now select the campaign you want to check.
Example:
Popup One
Then click the add button.
Your rule will now look something like:
Show when Popup One is converted
Step 8: Save Popup Two
Save your changes.
Now Popup Two will only be shown to visitors who match the Campaign Interaction rule.
Examples
Example 1: Show Popup Two After Popup One Conversion
Use this setup when you want to show a follow-up message after a successful conversion.
Recommended Setup
Popup Two Audience Rule: Show > Conversion > Popup One
Result
Popup Two will show only after the visitor converts on Popup One.
Example 2: Show Popup Two After Popup One Is Closed
Use this setup when you want to show a different message after a visitor dismisses the first popup.
Recommended Setup
Popup Two Audience Rule: Show > Closed > Popup One
Result
Popup Two will show only after the visitor closes Popup One.
Example 3: Hide Popup Two If Popup One Was Closed
Use this setup when you do not want to bother visitors who already rejected a previous campaign.
Recommended Setup
Popup Two Audience Rule: Hide > Closed > Popup One
Result
Popup Two will not show to visitors who closed Popup One.
Troubleshooting
If Popup Two does not show, check these items:
Popup Two is published and active.
Popup One is published and active.
The correct campaign was selected in the Campaign Interaction rule.
You selected the correct interaction:
Conversion
Closed
Popup Two has a trigger configured.
Device, Page, Frequency, and other Audience rules are not blocking Popup Two.
You are testing with a fresh browser session if old interactions are affecting the result.
Summary
Campaign Interaction helps you build smarter popup journeys.
Instead of showing every popup to every visitor, you can show or hide popups based on what the visitor already did with another campaign.
Examples:
Show Popup Two when Popup One is converted.
Or:
Hide Popup Two when Popup One is closed.
This makes your popup experience more personalized, less repetitive, and easier to control.