Poper seamlessly integrates with Facebook Pixel to give you unparalleled insight into how users interact with your popups. This powerful combination allows you to track and optimize the effectiveness of your Poper campaigns, ultimately boosting your website's marketing efforts and return on investment.
Leveraging Poper Events in Facebook Pixel: No Complex Setup Required!
One of the best features of Poper's integration with Facebook Pixel is its ease of use. There's no complex setup needed.
As long as both your Poper and Facebook Pixel scripts are installed on your website, Poper will automatically detect Facebook Pixel and begin sending valuable data about your popup campaigns without any additional configuration.
Understanding Poper's Custom Events
All events sent from Poper to Facebook Pixel are prefixed with "poper_" for easy identification. Here's a breakdown of the specific events Poper tracks, providing a comprehensive view of user engagement with your popups:
poper_display: This fundamental event triggers every time a popup, nudge, or toolbar is displayed to a user on your website. This is crucial for understanding your popup's reach and visibility.poper_close: This event fires whenever a user actively closes a popup, nudge, or toolbar. Tracking this helps you understand user dismissals and potential areas for improvement in your popup design or targeting.poper_submit_form: This event is invaluable for lead generation and data collection. It tracks form submissions within your popups, providing direct insight into successful conversions and user engagement with your forms.poper_open_link: This event helps you understand how users interact with calls to action within your popups. It fires whenever a user clicks a link, whether that link is attached to a button or if the entire popup itself is configured to be clickable.poper_play_game: If you're utilizing gamified popups, such as a spin wheel, this event tracks user participation. This allows you to analyze the effectiveness of your interactive campaigns and assess user engagement with gaming elements.poper_go_to_step: For multi-step popup campaigns, this event is essential for mapping the user journey. It's triggered when a user progresses from one step to another within your multi-step popup, whether initiated by a button click or by making the entire popup clickable with a custom action.
Additional Parameters for Enhanced Analysis
Beyond the core events, Poper also sends crucial parameters to provide further context and allow for more granular analysis within Facebook Pixel.
These parameters enrich your data, enabling deeper insights into specific campaign performance:
campaign_name: This parameter displays the name you've assigned to your popup campaign. This makes it easy to identify and segment data for specific campaigns within your Facebook Pixel events manager.campaign_id: This provides a unique identifier for each of your popup campaigns. Usingcampaign_idallows for highly specific and granular analysis, especially when you have multiple similar campaigns running.link(available only inpoper_open_link): This parameter is specific to thepoper_open_linkevent. It identifies the exact URL of the link that was clicked within your popup, providing precise data on user navigation.state_name(applicable to multi-step popups): For multi-step popups, this parameter reveals which specific step of the multi-step flow is being accessed by the user. This is critical for understanding user progression and identifying drop-off points within complex popup sequences.
By leveraging Poper's seamless integration with Facebook Pixel and understanding these events and parameters, you can gain a comprehensive understanding of your popup performance, optimize your campaigns for better results, and ultimately enhance your website's overall marketing effectiveness.