This guide will show you how to integrate Birdsend, your email marketing platform, with Poper, your lead capture popup builder. This integration allows you to seamlessly add leads captured through your Poper popups directly to your Birdsend email lists, streamlining your email marketing efforts and growing your subscriber base.

Log in to your Poper dashboard and navigate to the specific popup you want to integrate with Birdsend.
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On the left-hand navigation bar, locate the "Integrations" tab (represented by a link icon) and click on it.
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Within the search bar of the integrations menu, type in "Birdsend" and select the option that corresponds with the Birdsend logo.
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Provide a clear and descriptive name for your integration (e.g., "Poper Leads to Birdsend"). Click the "Next" button to proceed.
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A new window will appear prompting you to enter your Birdsend credentials if you haven't already connected your account to Poper. Sign in to your Birdsend account to establish the connection.
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Birdsend offers an optional tagging feature. You'll be presented with a dropdown menu where you can select tags to categorize your leads based on specific criteria captured in your popup (e.g., "Newsletter Signup" or "Product Interest"). This helps you segment your audience within Birdsend for targeted email campaigns.
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You'll see a mapping screen where you can match the data points captured by your Poper popup form fields with the corresponding recipient information in Birdsend. Use the dropdown menus to select the appropriate platform key (Birdsend field) for each input field in your popup (e.g.,email for Birdsend's "Email" field).

If your Poper popup captures data that doesn't have a direct equivalent in Birdsend's standard contact information fields, you can add custom fields. Click the "Add Another Attribute" button and define the custom field name in Birdsend to match the corresponding field in your Poper form.
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Important Note: Ensure the platform key (Birdsend field) you choose actually exists in your Birdsend account. If a matching field doesn't exist, you won't be able to transfer that specific data point.

Once you've finished mapping all the fields, click the "Connect" button. If the configuration is successful, you'll see a confirmation message indicating a successful integration.
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To ensure everything works as expected, submit a test lead through your Poper popup. The data from the test lead should appear in your Birdsend dashboard within a short period.
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Congratulations! You've successfully integrated Birdsend with your Poper popup. Now, when a lead fills out your popup form, their information will be automatically sent to Birdsend, allowing you to craft engaging SMS campaigns to nurture leads, promote special offers, and drive conversions.

By following these steps and exploring the integration's capabilities, you can unlock the power of SMS marketing and create a multi-channel marketing strategy that effectively reaches your target audience and drives results.
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