This guide will show you how to integrate Poper, your drag-and-drop popup builder, with Elastic Email, a powerful and affordable email marketing platform. This integration allows you to seamlessly transfer lead data captured through your Poper popups directly into your Elastic Email account, giving you a centralized location to manage your contacts and create effective marketing campaigns.
Benefits of Integration:
Automated List Building: Effortlessly expand your email subscriber base by automatically adding leads captured through your popups to your chosen Elastic Email list.
Targeted Communication: Leverage Elastic Email's segmentation features to tailor email marketing campaigns based on the data captured in your popups.
Improved Engagement: Send timely and relevant email marketing messages to nurture leads and convert them into loyal customers.
Prerequisites:
A Poper account with an active popup campaign.
An Elastic Email account with an API key and a designated list for your leads.
Steps:
Access Your Poper Popup:
Log in to your Poper dashboard and navigate to the specific popup you want to integrate with Elastic Email.
Open the Integrations Menu:
On the left-hand side navigation bar, locate the "Integrations" tab (represented by a link icon) and click on it.
Find the Elastic Email Integration:
Within the search bar of the integrations menu, type in "Elastic Email" and select the option that corresponds with the Elastic Email logo.
Name Your Integration and Connect to Elastic Email:
Provide a clear and descriptive name for your integration (e.g., "Poper Leads to Elastic Email"). Then, you'll need to enter your Elastic Email API key. You can find your API key within your Elastic Email account settings. Once you've entered the key, click "Next" to continue.
Select Your Email List:
If the connection is established successfully, you'll be presented with a list of your Elastic Email contact lists. Choose the specific list where you want to add leads captured through your Poper popups. Click "Next" to proceed.
Map Your Popup Fields:
You'll now see a mapping screen. Here, you'll need to match the data points captured by your Poper popup form fields with the corresponding subscriber information fields in Elastic Email. Use the dropdown menus to select the appropriate platform key (Elastic Email field) for each input field in your popup (e.g.,email address for Elastic Email's "Email" field).
Complete the Integration:
Once you've finished mapping all the fields, click the "Connect" button. If the configuration is successful, you'll see a confirmation message indicating a successful integration.
Test the Integration:
To ensure everything works as expected, submit a test lead through your Poper popup. The data from the test lead should appear in your chosen Elastic Email contact list within a short period.
Congratulations! You've successfully integrated Poper with Elastic Email. Now, all leads captured through your Poper popups will be automatically added to your designated Elastic Email list, allowing you to leverage their email marketing features to nurture leads and drive conversions.
Additional Tips:
Ensure the field names and data types in your Poper popup form match the corresponding subscriber information fields in Elastic Email for seamless data transfer.
Regularly review and update your integration settings, especially if you make changes to your popup form fields or Elastic Email contact list.
Explore Elastic Email's resources to learn how to create effective email marketing campaigns that resonate with your leads captured through Poper popups.
By following these steps, you can create a powerful connection between your lead capture efforts and your email marketing platform, allowing you to create a more streamlined and effective marketing strategy.