This guide will show you how to integrate Poper, your drag-and-drop popup builder, with ActiveCampaign, a powerful email marketing and marketing automation platform. This integration allows you to seamlessly transfer lead data captured through your Poper popups directly into your ActiveCampaign account, giving you a centralized location to manage your leads and create targeted marketing campaigns.
Benefits of Integration:
Unified Lead Management: Effortlessly add leads from your Poper popups to ActiveCampaign, consolidating all your lead data in one place.
Personalized Customer Journeys: Leverage ActiveCampaign's features to design automated email sequences,triggered campaigns, and personalized messaging based on data captured in your popups.
Improved Marketing Automation: Automate marketing workflows in ActiveCampaign based on lead behavior captured through your Poper popups.
Prerequisites:
A Poper account with an active popup campaign.
An ActiveCampaign account with an API key and API URL.
Steps:
Access Your Poper Popup:
Log in to your Poper dashboard and navigate to the specific popup you want to integrate with ActiveCampaign.
Open the Integrations Menu:
On the left-hand side navigation bar, locate the "Integrations" tab (represented by a link icon) and click on it.
Find the ActiveCampaign Integration:
Within the search bar of the integrations menu, type in "ActiveCampaign" and select the option that corresponds with the ActiveCampaign logo.
Name Your Integration and Connect to ActiveCampaign:
Provide a clear and descriptive name for your integration (e.g., "Poper Leads to ActiveCampaign"). Then, you'll need to enter your ActiveCampaign API key and API URL. You can find these credentials within your ActiveCampaign account settings. Once you've entered both keys, click "Next" to continue.
Select Your Contact List:
If the connection is established successfully, you'll be presented with a list of your ActiveCampaign contact lists. Choose the specific list where you want to add leads captured through your Poper popups. Click "Next" to proceed.
Map Your Popup Fields:
You'll now see a mapping screen. Here, you'll need to match the data points captured by your Poper popup form fields with the corresponding contact information fields in ActiveCampaign. Use the dropdown menus to select the appropriate platform key (ActiveCampaign field) for each input field in your popup (e.g., email address for ActiveCampaign's "Email" field).
Complete the Integration:
Once you've finished mapping all the fields, click the "Connect" button. If the configuration is successful, you'll see a confirmation message indicating a successful integration.
Test the Integration:
To ensure everything works as expected, submit a test lead through your Poper popup. The data from the test lead should appear in your chosen ActiveCampaign contact list within a short period.
Congratulations! You've successfully integrated Poper with ActiveCampaign. Now, all leads captured through your Poper popups will be automatically added to your designated ActiveCampaign list, allowing you to leverage their marketing automation features to nurture leads and drive conversions.
Additional Tips:
Ensure the field names and data types in your Poper popup form match the corresponding contact information fields in ActiveCampaign for seamless data transfer.
Regularly review and update your integration settings, especially if you make changes to your popup form fields or ActiveCampaign contact list.
Explore ActiveCampaign's resources to learn how to create automated email sequences, triggered campaigns, and segment your audience based on the data captured through your Poper popups.
By following these steps, you can create a powerful connection between your lead capture efforts and your marketing automation platform, allowing you to create more targeted and personalized marketing experiences for your leads.