This guide will show you how to integrate Poper, your drag-and-drop popup builder, with SendLoop, an email marketing platform. This integration allows you to effortlessly add leads captured through your Poper popups directly to your chosen SendLoop list, streamlining your email marketing efforts.
Benefits of Integration:
Automated List Building: Expand your email subscriber base automatically by adding leads captured through your popups to your SendLoop list.
Targeted Campaigns: Leverage SendLoop's segmentation features to create targeted email marketing campaigns based on the data captured in your popups.
Improved Engagement: Send timely and relevant email marketing messages to nurture leads and convert them into paying customers.
Prerequisites:
A Poper account with an active popup campaign.
A SendLoop account with an API key and a designated list for your leads.
Steps:
Access Your Poper Popup:
Log in to your Poper dashboard and navigate to the specific popup you want to integrate with SendLoop.
Open the Integrations Menu:
On the left-hand side navigation bar, locate the "Integrations" tab (represented by a link icon) and click on it.
Find the SendLoop Integration:
Within the search bar of the integrations menu, type in "SendLoop" and select the option that corresponds with the SendLoop logo.
Name Your Integration and Connect to Sendloop:
Provide a clear and descriptive name for your integration (e.g., "Poper Leads to SendLoop"). Then, you'll need to enter your SendLoop API key and subdomain. You can find your API key within your SendLoop account settings. Your subdomain is the text between 'https://' and '.sendloop.com' in your SendLoop account URL. Once you've entered both credentials, click "Next" to continue.
Select Your Email List:
If the connection is established successfully, you'll be presented with a list of your SendLoop email lists. Choose the specific list where you want to add leads captured through your Poper popups.Click "Next" to proceed.
Map Your Popup Fields:
You'll now see a mapping screen. Here, you'll need to match the data points captured by your Poper popup form fields with the corresponding subscriber information fields in SendLoop. Use the dropdown menus to select the appropriate platform key (SendLoop field) for each input field in your popup (e.g., email address for SendLoop's "Email" field).
Add Custom Fields (Optional):
If your Poper popup captures data that doesn't have a direct equivalent in SendLoop's standard subscriber information fields, you can add custom fields. Click the "Add Another Attribute" button and define the custom field name in SendLoop to match the corresponding field in your Poper form.
Complete the Integration:
Once you've finished mapping all the fields, click the "Connect" button. If the configuration is successful, you'll see a confirmation message indicating a successful integration.
Double Opt-in Confirmation (Important):
Be aware that SendLoop utilizes a double opt-in confirmation process.When a lead submits their information through your Poper popup, they will first receive a confirmation email from SendLoop. Once they confirm their subscription through the email, the lead's data will be reflected in your SendLoop account.
Test the Integration:
To ensure everything works as expected, submit a test lead through your Poper popup. Check your email for the SendLoop confirmation message and complete the confirmation process. After successful confirmation, you should see the test lead data in your chosen SendLoop list within a short period.
Congratulations! You've successfully integrated Poper with SendLoop. Now, all leads captured through your Poper popups will be sent for double opt-in confirmation first. Once confirmed, the leads and their data will be added to your designated SendLoop list, allowing you to target them with effective email marketing campaigns.
Additional Tips:
Ensure the field names and data types in your Poper popup form match the corresponding subscriber information fields in SendLoop for seamless data transfer.
Regularly review and update your integration settings, especially if you make changes to your popup form fields or SendLoop list.
Explore SendLoop's resources to learn how to create effective email marketing campaigns that resonate with your leads captured through Poper popups.
By following these steps, you can bridge the gap between your lead capture efforts and your email marketing platform,allowing you to nurture leads and grow your business.