This guide will walk you through integrating Poper, your drag-and-drop popup builder, with EmailOctopus, a user-friendly email marketing platform. This integration allows you to effortlessly add leads captured through your Poper popups directly to your chosen EmailOctopus list, facilitating smooth email marketing campaigns.
Benefits of Integration:
Automated List Building: Grow your email subscriber base effortlessly by automatically adding leads captured through your popups to your EmailOctopus list.
Targeted Campaigns: Leverage EmailOctopus' segmentation features to create targeted email campaigns based on the data captured in your popups.
Improved Engagement: Send timely and relevant email marketing messages to nurture leads captured through your popups and convert them into paying customers.
Prerequisites:
A Poper account with an active popup campaign.
An EmailOctopus account with an API key and a designated list for your leads.
Steps:
Access Your Poper Popup:
Log in to your Poper dashboard and navigate to the specific popup you want to integrate with EmailOctopus.
Open the Integrations Menu:
On the left-hand side navigation bar, locate the "Integrations" tab (represented by a link icon) and click on it.
Find the EmailOctopus Integration:
Within the search bar of the integrations menu, type in "EmailOctopus" and select the option that corresponds with the EmailOctopus logo.
Name Your Integration and Connect to EmailOctopus:
Provide a clear and descriptive name for your integration (e.g., "Poper Leads to EmailOctopus"). Then, you'll need to enter your EmailOctopus API key. You can find your API key within your EmailOctopus account settings. Once you've entered the API key, click "Next" to continue.
Select Your Email List:
If the connection is established successfully, you'll be presented with a list of your EmailOctopus email lists. Choose the specific list where you want to add leads captured through your Poper popups. Click "Next" to proceed.
Map Your Popup Fields:
You'll now see a mapping screen. Here, you'll need to match the data points captured by your Poper popup form fields with the corresponding subscriber information fields in EmailOctopus. Use the dropdown menus to select the appropriate platform key (EmailOctopus field) for each input field in your popup (e.g., email address for EmailOctopus's "Email" field).
Complete the Integration:
Once you've finished mapping all the fields, click the "Connect" button. If the configuration is successful, you'll see a confirmation message indicating a successful integration.
Test the Integration:
To ensure everything works as expected, submit a test lead through your Poper popup. The data from the test lead should appear in your chosen EmailOctopus list within a short period.
Congratulations! You've successfully integrated Poper with EmailOctopus. Now, all leads captured through your Poper popups will be automatically added to your designated EmailOctopus list, allowing you to effortlessly reach them with targeted email marketing campaigns.
Additional Tips:
Ensure the field names and data types in your Poper popup form match the corresponding subscriber information fields in EmailOctopus for seamless data transfer.
Regularly review and update your integration settings, especially if you make changes to your popup form fields or EmailOctopus list.
Explore EmailOctopus's resources to learn how to create effective email marketing campaigns that resonate with your leads captured through Poper popups.
By following these steps, you can bridge the gap between your lead capture efforts and your email marketing platform,allowing you to nurture leads and grow your business.