This guide will show you how to integrate Poper, your drag-and-drop popup builder, with Omnisend, a powerful omnichannel marketing platform. This integration allows you to seamlessly transfer lead data captured through your Poper popups directly into your Omnisend account, giving you a centralized location to manage your leads and create effective marketing campaigns.
Benefits of Integration:
Unified Lead Management: Effortlessly add leads from your Poper popups to Omnisend, consolidating all your lead data in one place.
Personalized Customer Journeys: Leverage Omnisend's features to design personalized email, SMS, and push notification campaigns based on data captured in your popups.
Improved Marketing Automation: Trigger automated marketing workflows in Omnisend based on lead behavior captured through your Poper popups.
Prerequisites:
A Poper account with an active popup campaign.
An Omnisend account with an API key.
Steps:
Access Your Poper Popup:
Log in to your Poper dashboard and navigate to the specific popup you want to integrate with Omnisend.
Open the Integrations Menu:
On the left-hand side navigation bar, locate the "Integrations" tab (represented by a link icon) and click on it.
Find the Omnisend Integration:
Within the search bar of the integrations menu, type in "Omnisend" and select the option that corresponds with the Omnisend logo.
Name Your Integration and Connect to OmniSend:
Provide a clear and descriptive name for your integration (e.g., "Poper Leads to Omnisend"). Click the "Next" button to proceed. Then, you'll need to enter your Omnisend API key. You can find your API key within your Omnisend account settings. Once you've entered the API key, click "Next" to continue.
Map Your Popup Fields:
If the connection is established successfully, you'll be directed to a mapping screen.Here, you'll need to match the data points captured by your Poper popup form fields with the corresponding subscriber information fields in Omnisend. Use the dropdown menus to select the appropriate platform key (Omnisend field) for each input field in your popup (e.g., email address for Omnisend's "Email" field).
Add Custom Fields (Optional):
If your Poper popup captures data that doesn't have a direct equivalent in Omnisend's standard subscriber information fields, you can add custom fields. Click the "Add Another Attribute" button and define the custom field name in Omnisend to match the corresponding field in your Poper form.
Complete the Integration:
Once you've finished mapping all the fields, click the "Connect" button. If the configuration is successful, you'll see a confirmation message indicating a successful integration.
Test the Integration:
To ensure everything works as expected, submit a test lead through your Poper popup. The data from the test lead should appear in your Omnisend contact list within a short period.
Congratulations! You've successfully integrated Poper with Omnisend. Now, all leads captured through your Poper popups will be automatically added to your Omnisend account, allowing you to leverage their omnichannel marketing features to nurture leads and drive conversions.
Additional Tips:
Ensure the field names and data types in your Poper popup form match the corresponding subscriber information fields in Omnisend for seamless data transfer.
Regularly review and update your integration settings, especially if you make changes to your popup form fields or Omnisend contact list.
Explore Omnisend's resources to learn how to create targeted email, SMS, and push notification campaigns based on the data captured through your Poper popups.
By following these steps, you can bridge the gap between your lead capture efforts and your omnichannel marketing platform, allowing you to create a more unified and personalized customer experience.